A Small Business Owner’s Guide to Choosing the Right Digital Advertising Platform: Social Media Ads vs. Google Ads

“I want to advertise online, but I’m not sure where to start.”

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AI and the Changing Landscape of Google Ads, PPC, and SEM 

The way we get our information is changing and the shift to AI search engines has significant implications for businesses that have long relied on traditional PPC and SEM strategies.

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