Marketing Analytics
“I ran a marketing campaign, but I’m not sure if it worked or not. How valuable is a click in actuality?”
Marketing Data
Good analysis starts with sound data.
– Understand what the baseline for success is, like what an ideal cost per conversion should be
– Set up campaigns using UTM parameters to best understand metrics and results
Web Page Analysis
Getting users to click is just the first step.
– Once a users lands on your site, are they taking the actions we want
– What campaigns, or keywords are driving results
– Based on data, where are the areas on the website to improve
Recurring Reporting
Data analysis shouldn’t be ‘one and done’.
– Create reporting within Google Analytics that shares valuable information on a cadence that is right for your business
– Show that marketing initiatives are paying off month over month
Why Marketing Analytics Is Important
Data-driven decision making is essential in todays marketing landscape